A standard for data activation will emerge in the next couple years.” said Tejas Manohar, co-founder of Hightouch. “The space we’re in will move faster than anyone realizes. I’m excited to join forces with him and the Hightouch founding team to help scale the go-to-market function and deliver the promise of data activation to the best companies in the world.” “I’ve known Tejas for years through Segment and was always enamored by what he accomplished through the product capabilities he built as an engineer. Hightouch provides a clear solution, allowing all teams to leverage data in the warehouse across their SaaS tools like Salesforce, Braze, HubSpot, and NetSuite,” said Durgani. “Enterprises have invested countless dollars into data warehouse solutions like Snowflake, Amazon Redshift, and Google BigQuery, but when it comes to empowering business teams to use this data, we’re stuck in the stone age of refreshing BI reports and downloading CSVs. Hightouch is on track to exceed 300% growth of new sales in 2022, as it evangelizes the idea of “activating” data locked away in warehouses like Snowflake to our enterprise customers. The appointment of Durgani to Vice President of Sales comes on the heels of rapid growth for the business. Durgani will oversee Hightouch’s revenue team, including sales, customer success, and alliances. Alongside the elevated adoption of account-based marketing strategies, these factors are contributing to market growth.Hightouch, the leader in Reverse ETL and Data Activation, today announced former Segment sales leader Prakash Durgani as its Vice President of Sales. The market’s growth is likely to be fueled by the increasing usage of digital channels by consumers as well as the rising consumer demand for personalized experiences across those channels. ![]()
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